Market4MeEngagement Rate Calculator
Engagement rate is the truest measure of whether your content resonates. This free calculator works out your rate from likes, comments, shares and saves — and tells you how it stacks up against typical benchmarks.
Free • No signup • Built by Market4Me.ai
How to use it
Enter your followers and average interactions per post.
See your engagement rate instantly.
Use the benchmark to know if you’re above or below average.
Want this done for you?
This tool gives you the starting point. Market4Me.ai writes, generates and schedules the actual videos — on autopilot, from $49/month.
Start free →Frequently asked questions
What is a good engagement rate?
On most platforms, 1–3% is normal, 3.5%+ is strong, and 6%+ is excellent. Smaller accounts often see higher rates than large ones.
How is engagement rate calculated?
(Likes + comments + shares + saves) ÷ followers × 100. Some people use reach instead of followers — both are valid, just be consistent.
How do I improve it?
Stronger hooks, clearer CTAs (especially “save” and “comment”), and consistent posting. Video that earns watch-time lifts every other metric.